Tech-Wise Knowledge Center for SMBs

Rakesh Raman

Most governments in the world realize today that small and medium businesses (SMBs) form the backbone of their economic systems, as these smaller companies hold the potential to create nationwide uniform business ecosystems and provide employment to local people.

That’s why the governments roll out numerous incentives-based schemes to promote SMBs and help them grow. However, most such initiatives fail to deliver meaningful results because they’re based on traditional, archaic methods of business management.

In today’s modern and always-on business environment, the use of technology is inevitable for the growth of any business. But most government and political bosses are clueless about the technology implementation processes. Governments, therefore, have only set up huge, monolithic organizations to help SMBs, but they fail to meet their objectives as they lack knowledge on tech trends.

Technology vendors, on the other hand, just want to make a fast buck by selling their usual stuff under the garb of SMB offerings. They also lack resources to reach out to small user companies in smaller cities and towns. But at the same time, they want to gain business volumes by hook or by crook.

So, most vendors use clever sales tricks to sell their products to gullible business buyers, and disappear after selling their systems. While these smaller units need constant support to implement the tech systems and realize good return on their investment, the support is missing.

Consequently, most SMBs are not willing to spend their time and money on technology, though they know that it’s technology only that can help them leapfrog in the increasingly globalized business world. So, they need systematic and continuous tech education.

Keeping all these factors in view, RMN Digital has launched the Tech-Wise initiative to educate SMBs across the world on the finer nuances of technology selection, adoption, and management.

The Tech-Wise Knowledge Center will serve as a comprehensive information hub. It will provide useful and actionable information to SMBs so that they could benefit from technology deployment in the most efficient and cost-effective way.

So, stay tuned.

Rakesh Raman

SPOTLIGHT

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Digital Marketing Services for Smaller Companies

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Digital Marketing Awareness Program for Exporters

UNIDO and RMN Hold Digital Marketing Training for SMBs

Articles in the Tech-Wise Series

Can Social Media Help a Small Business?

Do Not Spend Even a Single Penny on SEO

Five Skills Your Tech Manager Should Have

Do You Really Need Cloud to Run Your Business?

How to Quickly Learn Digital Marketing Skills

Is Your Website Talking to Your Buyers?

Five Rules to Write a Press Release for Digital Media

Seven Tricks Digital Agencies Use to Cheat You

Are Your Marketing Mails Making Sense?

Seven Critical Tips to Stay Safe in the Cyberspace

Three Steps to Start Your Office on the Web

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