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UNIDO and RMN Hold Digital Marketing Training for SMBs

The United Nations Industrial Development Organization (UNIDO) has joined hands with Raman Media Network (RMN) Company to help small and medium businesses (SMBs) use technology for brand marketing and business development.

The program is being conducted under the directions of UNIDO’s International Center for Advancement of Manufacturing Technology (UNIDO-ICAMT).

Kicked off during this month, November 2012, the objective of the program is to spread awareness among SMBs on the use of digital technologies to improve their marketing processes while targeting domestic as well as export markets.

The first leg of the program reached out to over 40 different Indian companies in Ahmedabad, Balasore, Cuttack, and Bhubaneswar – imparting digital marketing training to nearly 70 executives.

Rakesh Raman – who is a content management expert – of RMN Company is spearheading the program as the presenter/speaker. Besides holding group presentations and workshops, Rakesh also visited many industrial units selected by UNIDO to address their specific issues related to digital marketing.

Click to see the slideshow on the program.

As an extension to RMN Company’s Tech-Wise Knowledge Center for SMBs on its tech site RMN Digital, the company has packaged this digital marketing program under its brand i-Marketer, which is a flexible corporate course that can be completed in 1 to 5 days.

Click to see the slideshow on the program.

Course modules include Traditional Marketing Concepts, Digital Marketing Scope, Need for Digital Marketing, Digital Marketing Channels, Digital Marketing Components, Social Media Management, Digital Advertising Platforms, Digital Ad Pricing, Search Engine Marketing, and Digital Impact Analysis.

Click to watch a short video clip on the program.

As businesses covered under the program have realized the benefits of modern digital marketing processes for their business development, their response has been extremely encouraging.

Here’s some feedback from the participants in different cities:

Excellent presentation. Have given latest information. Very encouraging. Very cooperative.

Mr. K.D. Patel, Chairman, Sachin Industries, Ahmedabad

Most of the business persons have their own website. But they do not know how to get the benefits of that website or what is necessary to change is required. That lesson is given to us. Very excellent program for us.

Mr. Bharat Shah, Proprietor, Ravi Plastic, Ahmedabad

Has given insight on all the aspects of digital marketing. Will help change the website and also help in using digital marketing to grow business and brand of the company.

Mr. Lalit Jain, CEO, Arihant Vaccum Forming, Ahmedabad

We have already made our website, but how to get maximum benefit from the website, that we come to know from this programme.

Mr. Devang Shah, Partner, Devang Plastic Ind., Ahmedabad

This seminar has given new insight to develop our business by way of Website.

Mr. Atul Kanuga, Partner, Sudeep Industries, Ahmedabad

Yes it was a nice and educative one. New ideas and its exploration in business and many other features are truly helpful.

Mr. A.P. Malla, Director, Magnum Fibers Pvt. Ltd., Bhubaneswar

Firstly, it has taught me a new concept of highlighting my organization to the millions & billions around me. Secondly, it has taught me how to reach out to them directly in the virtual world.

Mr. R.K. Bhagat, DGM – Marketing, Oripol Industries Ltd., Balasore/Bhubaneswar

For more information about our Digital Marketing training services, you can visit this link:

You can also visit our Tech-Wise Knowledge Center for SMBs at

About Raman Media Network (RMN) Company

RMN Company is a leading integrated content and communications company, working in diversified content creation, management, and distribution businesses on a global scale. While content for the mass markets is the backbone of its operations, it is building allied businesses around multiple content streams. The company’s business activities cover three essential components: Content, Communications, and Commerce. You can know more about the RMN Company by visiting its corporate website:

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