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Mobile Technology: Solution or Struggle for Small Businesses?

Small business success is essential to an overall economic success. Financial accomplishment in the small business sector requires the ability to control expense, maximize productivity and revenues, as well as keep customers happy. Mobile technology can help accomplish every one of these objectives.

Market research company Frost & Sullivan has published a white paper, Mobile Solutions for Today’s Small Business: The Need for Affordable, Easy-to-Use Products and Support, which examines how mobile technology can help small business owners become more competitive, profitable and productive. It was announced Thursday, Feb. 23.

Although small businesses can have a major positive impact on the U.S. economy, they face a unique set of challenges when it comes to adopting new technology. These establishments must deal with a constrained level of funds, the absence of internal IT expertise, and the lack of solutions tailored to meet their individual communication needs.

Savvy mobile technology providers are building solution portfolios to accommodate smaller company needs. Selected mobile products and services such as smartphones, tablets, mobile applications, network connectivity solutions and more personalized service support, are positioned to help business success. Deploying the right mobile solutions can help reduce paperwork, decrease overall labor expenses, and increase end-customer satisfaction.

“Mobile technology should be viewed by smaller businesses as the solution, not as a struggle,” said Frost & Sullivan senior industry analyst Jeanine Sterling. “Properly implemented, mobile offerings are saving money, are increasing productivity and revenues, and are making customers happy.”

This paper analyzes mobile solutions that provide real benefits for today’s small businesses and discusses the critical steps and criteria in selecting the correct mobility partner when it comes to mobile enterprise applications.

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