Tag Archives: Yahoo!
Yahoo! to Acquire Blogging Site Tumblr
Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr. Per the agreement, Tumblr will be independently operated as a separate business. David Karp will remain CEO. Tumblr can deploy
Gerrit Meier to Drive International Business of WWE
Integrated media company WWE (NYSE: WWE) announced Friday the appointment of Gerrit Meier as executive VP (EVP) of International. Meier will report directly to WWE chairman and CEO Vince McMahon. As the head of the International division, Meier will be
Adobe Digital Advertising Solution for Marketers
Adobe Systems (Nasdaq:ADBE) unveiled Wednesday a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. It is a digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based
Do Not Spend Even a Single Penny on SEO
By Rakesh Raman Search engine? Huh. After thinking and thinking, I could define a search engine like this: A search engine is a Web illusion that searches everything for you except what you want to search. In other words, even
10 Most Hyped Tech Offerings of 2012
Tech marketers often reveal that change is the only constant in the field of technology. That may be true. But they conceal the fact that hype is also a regular constant in the tech markets. What you can’t sell with
How to Measure the Digital Ad Engagement
The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of a whitepaper released by the Interactive Advertising Bureau (IAB) in collaboration with Radar Research. The report, titled “Digital Ad Engagement:
Media Majors to Converge at Digital Content NewFronts
The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube – in partnership with the Interactive Advertising Bureau (IAB), announced that the second annual Digital Content NewFronts will be held April 29 –
Yahoo! Joins Hands with Samsung to Deliver Interactive TV
Yahoo! (NASDAQ:YHOO) and Samsung have announced an expanded multi-year partnership to integrate Yahoo!’s Broadcast Interactivity platform into Samsung 2012 Smart TVs. Yahoo! Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrint, will be deployed in Samsung’s SyncPlus platform,
Cybergeddon Unleashed in the Threatened Cyberspace
Cybergeddon unfolds the story of a digitally connected world facing the ultimate doom from the computer virus that is hell-bent to destroy all information networks and bring humanity to a crushing end. Released Tuesday, Sept. 25, Cybergeddon is a motion
Yahoo! en Español Presents “Madres De Hoy” for Latinas
Yahoo! en Español has launched “Madres de Hoy,” a new site featuring articles, blogs, videos and other original content for the ultimate Latina mom. “Madres de Hoy” premiered two new video series, comedy series Casi Perfecta and Latina talk show
Kathy Savitt Joins Yahoo! as Chief Marketing Officer
Yahoo! Inc. (NASDAQ: YHOO) announced Monday that Kathy Savitt is joining the company as chief marketing officer (CMO), responsible for all worldwide marketing and branding. Savitt will join the company on September 14 and will report directly to Yahoo! CEO
Tech Shop Displays New Games and Gadgets
The 7-O-7 Tech Shop of RMN Digital carries information on the 7 hot products introduced in the last 7 days – every week – based on the editor’s choice. Now, you can take a look at new mobiles, tablet devices,
Yahoo! Premieres IntoNow 3.0 to Get More from the TV
In the current digital convergence market, the traditional “idiot box” (television) is fast embracing technology to meet the increasing demand from today’s digitally connected consumers. To leverage this emerging opportunity in the convergence marketplace, top tech and media companies are
Who Spent What to Woo Washington
Google and Facebook continued pumping record amounts of money into their lobbying efforts during the second quarter to influence federal lawmakers and regulators, according to lobbying disclosure forms filed with the Clerk of the U.S. House of Representatives. It was
How Yahoo! Plans to Cover London Olympic Games
Digital media company Yahoo! will cover the London Summer Games, providing social, interactive, and personal experiences to consumers, across every screen. Anchored with Yahoo! Sports, Yahoo!’s “Beyond Gold” coverage will provide its global users, in dozens of languages and regions,
Yahoo! to Screen Tom Hanks’ Electric City
Digital media company Yahoo! says that Playtone and Reliance Entertainment’s animated series “Electric City,” created by and starring Tom Hanks, will make its global debut on July 17th, 2012 on Yahoo! Screen. Set in a futuristic society, “Electric City” is
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