Category Archives: Editorial
Can the New Boss Moni Save the Sick NIC?
By Rakesh Raman Tech’s chattering classes whispered and government corridors went abuzz with excitement when the Indian government took a decisive step early this month to revive the ailing National Informatics Centre (NIC), a colossal organization responsible to introduce technology
Mr. Mark, I Am Fed Up with Your Facebook
To: Mark Zuckerberg, Top boss of Facebook From: Rakesh Raman, a Facebook friend Hi Mark, Hope you’ve received my previous message that I sent you a few days ago. Although I haven’t got any response from your side, I see
10 Commandments to Do Search Engine Optimization
By Rakesh Raman After my recent article on Search Engine Optimization (SEO) in which I had said that companies should not spend even a single penny on buying SEO services, here I want to discuss more on SEO. My idea
How to Use Email like a Normal Human Being
By Rakesh Raman Not long ago, while writing an article, I sent an email to an Indian tech company Infosys for taking editorial inputs from the company’s CEO & managing director, S. D. Shibulal. Although I was informed by the
Can Social Media Help a Small Business?
By Rakesh Raman As the hype around social media is constantly increasing, small businesses are more confused than enthused about this emerging digital media concept. With this article, I am trying to bring some clarity to the subject mainly for
My Open Message to Mark Zuckerberg of Facebook
To: Mark Zuckerberg, Top boss of Facebook From: Rakesh Raman, a Facebook friend Hi Mark, Hope you’re enjoying the company of Facebook. I’m an old connection on your site – a “Friend” in your parlance. And before I proceed with
Do Not Spend Even a Single Penny on SEO
By Rakesh Raman Search engine? Huh. After thinking and thinking, I could define a search engine like this: A search engine is a Web illusion that searches everything for you except what you want to search. In other words, even
Five Skills Your Tech Manager Should Have
By Rakesh Raman At a time, when companies are trying to do more with less, technology has become a veritable backbone for efficient business operations. Obviously, all corporate eyes are turning toward tech managers – CIOs for big enterprises and
Do You Really Need Cloud to Run Your Business?
By Rakesh Raman More often than not, hype without substance can be destructive. Case in point: Cloud computing. Tech vendors around the world are going ballyhoo to promote their cloud solutions among businesses. But cloud refuses to pick up steam.
Is Your Website Talking to Your Buyers?
By Rakesh Raman While digital marketing has many components that promote your brand, a website is the most important of them that creates and keeps your brand’s presence in the cyberspace. And it acts as a direct communication interface between
11 Love Tips for Social Lovers on Facebook
By Rakesh Raman Those who didn’t have any companion a few years ago can proudly say today they’ve many on Facebook. In their made-for-each-other relationship, they spend days (and nights) together. While Facebook never sleeps, these social lovers on Facebook
Five Rules to Write a Press Release for Digital Media
By Rakesh Raman Marketers and PR (public relations) people know that media communication has always been an important part of a brand promotion exercise. And press release is the core component of a communication process to share brand information cost
Why You Should Not Advertise on Facebook
By Rakesh Raman When General Motors (GM) decided to discontinue its advertising on Facebook in May, the leading automaker reinforced the point that Facebook is not yet ripe for any serious advertising – a fact that savvy digital market analysts
Seven Tricks Digital Agencies Use to Cheat You
By Rakesh Raman When it comes to cheating, the so-called digital brand communication agencies can beat even the most expert cheats. And their number in the market is increasing faster than the rainy-season mushrooms. So, if you’re planning to hire
Beware, Facebook is Coming to Take Your Money
By Rakesh Raman Those who don’t believe in serendipity or good luck must look at Mark Zuckerberg and his website Facebook to change their belief. Just after its formation in 2004, Facebook was lucky enough to get its first investment
10 Things I Want Technology to Do for Me
By Rakesh Raman Tech marketers often scream that change is the only constant in the tech world. In other words, they claim that technology has been constantly changing while offering improved products to consumers. However, there’s a marked difference between
Loading ...
