Editorial Archive

By Rakesh Raman Until now, digital marketing has largely been about the corporate websites that companies launched with the hope that these sites will peddle their products to

By Rakesh Raman As the hype around social media is constantly increasing, small businesses are more confused than enthused about this emerging digital media concept. With this article,

By Rakesh Raman More often than not, hype without substance can be destructive. Case in point: Cloud computing. Tech vendors around the world are going ballyhoo to promote

By Rakesh Raman Marketers and PR (public relations) people know that media communication has always been an important part of a brand promotion exercise. And press release is

“Alternative facts” was a phrase used by Kellyanne Conway, a Counselor to the U.S. President Donald Trump, during a Meet the Press TV interview on January 22, 2017. In

After demonetization, the government is adding fuel to the fire by promoting digital payments because tech infrastructure in India is not ready to handle digital transactions. By Rakesh

Now only idle junkies come on social networking sites to kill their time. They use social networks like LinkedIn as sites for dumping data debris – such as

Microsoft plans to change the flavor of LinkedIn from a mere data junkyard to an enterprise utility for its customers. By Rakesh Raman Microsoft Corp. and LinkedIn Corporation