Editorial Archive
Editorial
By Rakesh Raman As the hype around social media is constantly increasing, small businesses are more confused than enthused about this emerging digital media concept. With this article,
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Editorial
By Rakesh Raman Until now, digital marketing has largely been about the corporate websites that companies launched with the hope that these sites will peddle their products to
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E-Governance
French security researcher Elliot Alderson says that the personal data of users collected by NaMo App is being sent to a website which is located in the U.S.
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Editorial
Users who are still learning the art of using LinkedIn, must follow these tips religiously for a toe out of line can jeopardize your very existence in the
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Corporate
By Rakesh Raman Marketers and PR (public relations) people know that media communication has always been an important part of a brand promotion exercise. And press release is
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Editorial
North Korea has demonstrated a new technology with a tweet that has more than 140 characters. By Rakesh Raman North Korea (also known as the Democratic People’s Republic
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Editorial
Digital Marketing Simplified – How to Create Content By Rakesh Raman In today’s information-driven world, most marketers realize the importance of content. But unfortunately few understand the meaning
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Editorial
By Rakesh Raman While ‘brand’ has become a buzzword in the sea-like business world, most companies are still confused about the true connotation of a brand. So, what’s
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Editorial
By Rakesh Raman Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become as complex as rocket science. And brands that
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Editorial
By Rakesh Raman At a time, when companies are trying to do more with less, technology has become a veritable backbone for efficient business operations. Obviously, all corporate
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CIO Info
By Rakesh Raman More often than not, hype without substance can be destructive. Case in point: Cloud computing. Tech vendors around the world are going ballyhoo to promote
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Corporate
Without fresh content on it, your website starts acting as slow poison for your brand, as it gives the impression to your buyers and other stakeholders that your
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Asia Pacific
By Rakesh Raman When it comes to cheating, the so-called digital brand communication agencies can beat even the most expert cheats. And their number in the market is
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Editorial
“Alternative facts” was a phrase used by Kellyanne Conway, a Counselor to the U.S. President Donald Trump, during a Meet the Press TV interview on January 22, 2017. In
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Asia Pacific
By Rakesh Raman All of us know that email application has been the most explosive outbreak on Berners-Lee’s brainchild called the World Wide Web (www) or in short
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