Rakesh Raman

Rakesh Raman

Most governments in the world realize today that small and medium businesses (SMBs) form the backbone of their economic systems, as these smaller companies hold the potential to create nationwide uniform business ecosystems and provide employment to local people.

That’s why the governments roll out numerous incentives-based schemes to promote SMBs and help them grow. However, most such initiatives fail to deliver meaningful results because they’re based on traditional, archaic methods of business management.

In today’s modern and always-on business environment, the use of technology is inevitable for the growth of any business. But most government and political bosses are clueless about the technology implementation processes. Governments, therefore, have only set up huge, monolithic organizations to help SMBs, but they fail to meet their objectives as they lack knowledge on tech trends.

Technology vendors, on the other hand, just want to make a fast buck by selling their usual stuff under the garb of SMB offerings. They also lack resources to reach out to small user companies in smaller cities and towns. But at the same time, they want to gain business volumes by hook or by crook.

So, most vendors use clever sales tricks to sell their products to gullible business buyers, and disappear after selling their systems. While these smaller units need constant support to implement the tech systems and realize good return on their investment, the support is missing.

Consequently, most SMBs are not willing to spend their time and money on technology, though they know that it’s technology only that can help them leapfrog in the increasingly globalized business world. So, they need systematic and continuous tech education.

Keeping all these factors in view, RMN Digital has launched the Tech-Wise initiative to educate SMBs across the world on the finer nuances of technology selection, adoption, and management.

The Tech-Wise Knowledge Center will serve as a comprehensive information hub. It will provide useful and actionable information to SMBs so that they could benefit from technology deployment in the most efficient and cost-effective way.

So, stay tuned.

Rakesh Raman

Articles in the Tech-Wise Series

Indian Minister Launches E-newsletter for Small Businesses

Traders Launch Alliance for Digital Bharat to Boost Digital India

NASA to Host Small Business Alliance Meeting

Axis Bank Plans to Invest in Tech Startups

Microsoft Hosts Venture Capital Event for Startups in China

Wanted: Indian Entrepreneurs with Global Ambitions

Taiwan Startups Looking for Partners in Silicon Valley

How Small Businesses in India Are Their Own Enemies

10 Hidden Traits of an Entrepreneur

Digital Marketing Simplified – On Your Mark, Get Set, Go

Digital Marketing Simplified – Impact Analysis

Digital Marketing Simplified – Advertising Options

Digital Marketing Simplified – How to Create Content

Digital Marketing Simplified – Secrets of Social Media

Digital Marketing Simplified – Follow the Buyer

Digital Marketing Simplified – How to Build a Brand

How to Learn Business Communications for Corporate Growth

15 Essential Areas of Digital Marketing

How to Select a Digital Marketing Agency

Can Social Media Help a Small Business?

10 Commandments to Do Search Engine Optimization

Do Not Spend Even a Single Penny on SEO

Five Skills Your Tech Manager Should Have

Do You Really Need Cloud to Run Your Business?

How to Quickly Learn Digital Marketing Skills

Is Your Website Talking to Your Buyers?

Five Rules to Write a Press Release for Digital Media

Seven Tricks Digital Agencies Use to Cheat You

Are Your Marketing Mails Making Sense?

Seven Critical Tips to Stay Safe in the Cyberspace

Three Steps to Start Your Office on the Web


Smart Exporter: Technology Awareness Program for Exporters

Digital Marketing Services for Smaller Companies

RMN Tech Total Program for Emerging Businesses

Digital Marketing Awareness Program for Exporters

UNIDO and RMN Hold Digital Marketing Training for SMBs

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