Tag Archives: Campaign
No Texting & Driving Campaign with Rachel Holder
Cellular One in Texas, Louisiana, and Montana joined forces with Nashville Recording Artist, Rachel Holder this week to promote driving safety utilizing video and audio Public Service Announcements (PSAs). The No Texting & Driving campaign is a reminder for drivers
Sony Launches Digital Campaign for Julie & Julia
Sony Movie Channel (SMC) announced Friday the launch of a multi-faceted digital campaign to enhance the viewing and social experience for fans of the 2009 film Julie & Julia. The multi-platform campaign includes The Julie & Julia App, an application
Domino’s Pizza Supports Text Santa Campaign
Pizza provider Domino’s Pizza has teamed up with ITV to support the Text Santa Campaign. The company offers its customers the opportunity to donate money to charity everyday via Pennies, an electronic charity box. Till the end of the year,
Sony Mobile Launches New Xperia Campaign
Sony Mobile Communications has unveiled the second phase of its ‘Made of Imagination’ marketing campaign, which demonstrates how Xperia smartphones offer consumers connected entertainment experiences. The campaign showcases how consumers can instantly ‘unleash’ music or images from their Xperia smartphones
Gap’s Fall Campaign to Shine on Social Media
Gap’s global marketing campaign for fall—Shine—brings its “Icon Redefined” collection to life by featuring an eclectic mix of musicians and dancers wearing Gap’s signature pieces updated with a modern design point of view and rich fall color palette. Cast members
Expedia Calls Bloggers for Find Yours Brand Campaign
Leading online travel site Expedia.com believes that bloggers exemplify the transformative power of travel; that power propelled most of them to become bloggers in the first place. Expedia is executing a series of campaigns, of varying scope, with bloggers to
Sony’s Remodeled Interactive Campaign for Models
Remodeled, a reality series featuring a global community of model and talent agencies that is digitally connected by an online portfolio and booking system, launched a branded channel experience on DirecTV Channel 111. It was announced by Sony Pictures Television
‘Only LG’ Ad Campaign to Sell New 3D TV
LG Electronics announced Thursday its “Only LG” advertising campaign. The digital, print campaign captures the thrill of 3D TV. “Some things simply cannot be explained, like the experience of breathtaking movies, thrilling sports and epic gameplay of the latest game
Gap Launches “Be Your Own T” Social Media Campaign
Be Your Own T highlights the three distinct categories of the new T collection—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers. “Be Your Own T expresses
Samsung Ad Campaign to Focus on Digital Memory
Semiconductor technology company Samsung Electronics launched Tuesday a digital advertising campaign focused on the significance of memory in PCs, smartphones and other digital devices, and the advantages of Samsung memory. By visualizing user experiences with a humorous touch, the new
How McDonald’s Did a Burger-Crowdsourcing Campaign
McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with its “My Burger” crowdsourcing campaign. An online burger configurator gives fans the opportunity to create their own burgers and give
Nissan Launches The Big Turn On Digital Campaign
The campaign aims to reach one million potential electric vehicle (EV) advocates in France, the UK, Germany and the Netherlands, through a combination of myth-busting achievements and direct interaction via a massive digital and social movement. Nissan is a heavy
EA Sports NHL Cover Vote Campaign Goes Online
Electronic Arts (NASDAQ:EA) has announced that fans around the world have the opportunity to shape the face of the EA Sports NHL franchise, by participating in the first ever EA Sports NHL Cover Vote Campaign – sponsored by BlackBerry and
Toyota Debuts Digital Campaign for New Prius c
Automaker Toyota, along with its agency of record, Saatchi & Saatchi LA, launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle attributes in a
There’s No Warning When You Lose Your Files
A new campaign’s central theme is that unexpected things – such as spills, theft, or a virus – come without warning and could cause the irrevocable loss of digital data, like photos, files, music and videos saved on computers. Carbonite
Gap’s Digital Campaign Taking Off with Blogs
At the heart of the Gap’s new global marketing campaign is Styld.by – a first-of-its-kind digital collaboration between Gap and six top fashion and lifestyle blogs including Refinery29, WhoWhatWear, FabSugar, Lookbook, Rue and MOG. Using key women’s items of the
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