Women Invited to Uncover Their Curves on Social Media
Women Invited to Uncover Their Curves on Social Media
Swimsuitsforall, a full beauty brand and leading online retailer for curvy swimwear, is calling on all women to uncover their curves for the summer of #MySwimBody.
Launched everywhere May 4th, the campaign encourages women to share a photo of themselves in a swimsuit on social media, tag #MySwimBody, then challenge a friend to do the same.
The goal is to have 10,000 women in a swimsuit showing off their curves and celebrating their swim bodies.
“This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,” says Moshe Laniado, CEO and president of Swimsuitsforall. “Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.”
[ Social Media: Women Invited to Take “Power of She” Pledge ]
#MySwimBody will make its debut in a video that features five diverse models saying goodbye to their cover ups and showing off their Swimsuitsforall suits at the beach.
The video stars curvaceous Sports Illustrated cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and devoted mother Jessica Lavoie and professional athlete Amanda Bingson.
“I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same,” says Ashley Graham. “Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.”
[ Robyn Lawley Features in Curvy Swimsuit Calendar ]
#MySwimBody is not the first female empowerment campaign for Swimsuitsforall. The brand’s #SwimSexy campaign was featured in February’s Sports Illustrated Swimsuit Issue.
This summer, Swimsuitsforall is taking it a step further with #MySwimBody by calling on women around the world to show off their swim bodies regardless of age or size.
