The Jeep brand launches new “Made for What You’re Made of” marketing campaign for the Grand Cherokee. Photo Credit: The Jeep brand.
In the digital media universe where brands can woo the buyers with more engaging video content such as short films and infomercials, the typical 30-second ad spots have lost their relevance.
These traditional TVCs are mostly confusing and end before you blink. Obviously, they fail to deliver the right brand message in the market. Marketers and ad agencies need to evolve with the evolving market paradigm. ~ Rakesh Raman
The Jeep brand launched its new marketing campaign, “Made for What You’re Made Of,” featuring the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe.
The 30-second “Made for What You’re Made Of” video can be viewed on the brand’s social media channels, including Facebook, Instagram, Twitter and YouTube, as well as on television, including college basketball playoff programming.
“The ‘Made for What You’re Made Of’ campaign is rooted in the ‘go anywhere, do anything’ spirit of the Jeep brand and its vehicle owners, fans and followers,” said Marissa Hunter, senior vice president of marketing, Stellantis – North America. “As the Grand Cherokee has evolved over the years, so has our owners’ ability to seek out more fulfilling experiences, and the Jeep brand’s goal is to give them a vehicle that allows them to explore the world they live in and to enjoy life to its fullest.”
Featured within “Made for What You’re Made Of” is a Paralympian runner, ice diver and a base jumper who were each filmed for the campaign in Colorado and Utah.
Jeep 4×4 owners are nature lovers, athletes, adrenaline junkies, sunrise and sunset chasers and so much more. To find out what one is made of, ditch the personality tests and social media quizzes and head into the big, wide, beautiful word.
Is it to follow a self-determined path? Or blaze a whole new trail? Those are the questions the brand thought about when designing the new Jeep Grand Cherokee.
“Made for What You’re Made Of” launched on March 23 was created by the Jeep brand in partnership with the Chicago-based Highdive agency.