Tech marketers often reveal that change is the only constant in the field of technology. That may be true. But they conceal the fact that hype is also a regular constant in the tech markets.
What you can’t sell with conventional marketing tools, hype and hoopla help you sell that to buyers. The year 2012 was no different. Marketers went all out to create hype around their products and woo the consumers.
With its eyes wide open, RMN Digital has picked out these 10 tech offers that used exaggerated promotions to find a place in the market, though they have yet to demonstrate their true utility for the buyers.
RMN Digital is a Web property of RMN Company, which is working in diversified content creation, management, and distribution businesses on a global scale.
According to RMN Digital, here are the 10 most hyped tech offerings of 2012:
Toshiba’s Digital Products Division introduced the Excite 10 LE tablet. Previously introduced as the Excite X10, the Excite 10 LE is claimed to be the world’s thinnest and lightest 10-inch tablet measuring 0.3 inches (7.7mm) thin and weighing 1.18 pounds (535g).
Powered by Android, it carries a starting price tag of $529.99 for the 16GB model and $599.99 for the 32GB model. Read More
Microsoft is not bothered if consumers want an upgraded version of Windows operating system or keep using the older one. The company takes it as its responsibility to thrust a new Windows version in the market at regular intervals.
That’s what it did by introducing Windows 8 that comes with some cosmetic changes while the market is already glutted with Windows of different shapes and sizes.
The company says Windows 8 has a new user interface and it offers a wide range of applications with the opening of the Windows Store. Read More
The LG touch-screens aim to revitalize existing phone kiosks and engage passersby in new ways. LG is demonstrating the power of touch-screen technology to connect with locals and tourists alike.
Users will see content that is geo-targeted and relevant to where they are standing, including real-time information, local events, restaurant and entertainment (with reservation and ticketing options), shopping and transport information. Read More
Even after eight years of its existence in the cyberspace, social hangout Facebook still seems to be tottering in the beta stage. It keeps making frequent changes in its user interface to attract users so that they should stay with it.
The latest headache for users came from Facebook in the form of its Timeline. It was so repulsive that the cyberspace went meme with complaints against Facebook’s design sense. An analysis of over 138,000 social media comments revealed overwhelmingly negative user backlash. Read More
Using invisible watermark technology, a new platform enables smartphones and other sensor-equipped devices to “see and hear” media content using built-in cameras and microphones.
Consumers simply direct their phone at content they are interested in and are presented with a range of associated network services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example. Read More
Big data is so small that today it does not even appear on the world tech map. But companies like IBM, HP, and others are making whole lot of noise around Big Data offerings mainly to entice enterprise buyers.
“The Human Face of Big Data” is the latest globally crowdsourced initiative from Rick Smolan, the creator of the “Day in the Life” series. Read More