RMN Digital Archive
Corporate
By Rakesh Raman Marketers and PR (public relations) people know that media communication has always been an important part of a brand promotion exercise. And press release is
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Corporate
By Rakesh Raman Until now, digital marketing has largely been about the corporate websites that companies launched with the hope that these sites will peddle their products to
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CIO Info
By Rakesh Raman At a time, when companies are trying to do more with less, technology has become a veritable backbone for efficient business operations. Obviously, all corporate
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Americas
By Rakesh Raman Tech marketers often scream that change is the only constant in the tech world. In other words, they claim that technology has been constantly changing
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Editorial
Digital Marketing Simplified – How to Create Content By Rakesh Raman In today’s information-driven world, most marketers realize the importance of content. But unfortunately few understand the meaning
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Editorial
By Rakesh Raman All of us know that email application has been the most explosive outbreak on Berners-Lee’s brainchild called the World Wide Web (www) or in short
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Editorial
By Rakesh Raman As the hype around social media is constantly increasing, small businesses are more confused than enthused about this emerging digital media concept. With this article,
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Editorial
By Rakesh Raman While ‘brand’ has become a buzzword in the sea-like business world, most companies are still confused about the true connotation of a brand. So, what’s
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Editorial
By Rakesh Raman Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become as complex as rocket science. And brands that
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CIO Info
By Rakesh Raman More often than not, hype without substance can be destructive. Case in point: Cloud computing. Tech vendors around the world are going ballyhoo to promote
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Corporate
Without fresh content on it, your website starts acting as slow poison for your brand, as it gives the impression to your buyers and other stakeholders that your
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CIO Info
While economic conditions continue to be fluid in the world markets, a new digital monetary system promises to provide a cost-effective alternative for financial transactions to businesses of
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CIO Info
Although Alexa is not accurate, most marketing and ad agencies use Alexa rankings to fleece the online advertisers. By Rakesh Raman Web analytics service Alexa of the Amazon
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Opinion
When more than 2 billion global Internet users are populating the Web with all sorts of information – text, photos, videos – naturally, the Web has become a
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Americas
With an array of play-and-learn apps for families, mobile technology company Fingerprint is in the business of creating stronger bonds between children and their parents. In the process,
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