RMN Digital Archive

By Rakesh Raman Until now, digital marketing has largely been about the corporate websites that companies launched with the hope that these sites will peddle their products to

By Rakesh Raman At a time, when companies are trying to do more with less, technology has become a veritable backbone for efficient business operations. Obviously, all corporate

Digital Marketing Simplified – How to Create Content By Rakesh Raman In today’s information-driven world, most marketers realize the importance of content. But unfortunately few understand the meaning

By Rakesh Raman As the hype around social media is constantly increasing, small businesses are more confused than enthused about this emerging digital media concept. With this article,

By Rakesh Raman Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become as complex as rocket science. And brands that

Without fresh content on it, your website starts acting as slow poison for your brand, as it gives the impression to your buyers and other stakeholders that your

Although Alexa is not accurate, most marketing and ad agencies use Alexa rankings to fleece the online advertisers. By Rakesh Raman Web analytics service Alexa of the Amazon

With an array of play-and-learn apps for families, mobile technology company Fingerprint is in the business of creating stronger bonds between children and their parents. In the process,