RMN Digital Archive
Corporate
By Rakesh Raman Until now, digital marketing has largely been about the corporate websites that companies launched with the hope that these sites will peddle their products to
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CIO Info
By Rakesh Raman At a time, when companies are trying to do more with less, technology has become a veritable backbone for efficient business operations. Obviously, all corporate
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Americas
By Rakesh Raman Tech marketers often scream that change is the only constant in the tech world. In other words, they claim that technology has been constantly changing
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Editorial
Digital Marketing Simplified – How to Create Content By Rakesh Raman In today’s information-driven world, most marketers realize the importance of content. But unfortunately few understand the meaning
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Editorial
By Rakesh Raman All of us know that email application has been the most explosive outbreak on Berners-Lee’s brainchild called the World Wide Web (www) or in short
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Editorial
By Rakesh Raman As the hype around social media is constantly increasing, small businesses are more confused than enthused about this emerging digital media concept. With this article,
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Corporate
By Rakesh Raman Marketers and PR (public relations) people know that media communication has always been an important part of a brand promotion exercise. And press release is
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Editorial
By Rakesh Raman While ‘brand’ has become a buzzword in the sea-like business world, most companies are still confused about the true connotation of a brand. So, what’s
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Editorial
By Rakesh Raman Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become as complex as rocket science. And brands that
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CIO Info
By Rakesh Raman More often than not, hype without substance can be destructive. Case in point: Cloud computing. Tech vendors around the world are going ballyhoo to promote
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Corporate
Without fresh content on it, your website starts acting as slow poison for your brand, as it gives the impression to your buyers and other stakeholders that your
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CIO Info
While economic conditions continue to be fluid in the world markets, a new digital monetary system promises to provide a cost-effective alternative for financial transactions to businesses of
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CIO Info
Although Alexa is not accurate, most marketing and ad agencies use Alexa rankings to fleece the online advertisers. By Rakesh Raman Web analytics service Alexa of the Amazon
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Opinion
When more than 2 billion global Internet users are populating the Web with all sorts of information – text, photos, videos – naturally, the Web has become a
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Americas
With an array of play-and-learn apps for families, mobile technology company Fingerprint is in the business of creating stronger bonds between children and their parents. In the process,
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