Facebook Users to Help Nissan Build Pickup Truck

RMN Digital | June 11, 2014 | Social, Social Media | No Comments

Nissan is asking fans on Facebook to help build the ultimate off-road capable full-size truck. Project Titan will invite fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni will pilot through the Alaskan wilderness this summer.

Fans are encouraged to visit Facebook.com/NissanTrucks to vote on their preferences for the Titan’s performance, utility, design and other modifications during the next few weeks. Nissan made this announcement Tuesday, June 10.

Nissan will build the project truck based on this fan feedback and will share exclusive videos and photos of its progress.

Nissan’s “Project Titan” to build ultimate crowdsourced pickup truck with help from fans on Facebook

NASHVILLE, Tenn. (June 10, 2014) – Starting today, Nissan is asking fans on Facebook to help build the ultimate off-road capable full-size truck for the adventure of a lifetime. Project Titan will invite fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni® will pilot through the Alaskan wilderness this summer.

Once complete, Nissan will take the truck to Alaska, where WWP Alumni David Guzman and Kevin McMahon will embark on a multi-day trek that will put the veterans and the vehicle to the test. Nissan will document their adventure and produce a YouTube series launching in September.

Project Titan is Nissan’s second crowdsourced vehicle project, following the automaker’s Project 370Z performance build in 2012.

To participate, you can vote on Project Titan at Nissan Trucks Facebook.