Study Reveals Impact of Coronavirus Lockdown on Spending Habits
Orange Bank’s Afterbanking Observatory of New Banking Uses has analyzed the impact of the coronavirus lockdown on people’s spending habits in France. Orange is one of the world’s leading telecommunications operators.
According to Orange, this study covered more than 4.5 million anonymous bank card transactions made during the months of February and March in France. The transactions for each day in March were compared to the same day in February.
After an increase of 22 per cent in the use of bank cards compared to the previous month on Monday 16th March – just before the lockdown announcement in France – the total amount of card transactions fell by 40 to 50 per cent each day. The same applies to cash withdrawals: after a peak of 46 per cent on Monday 16th March, they were 50 to 60 per cent below their usual level.
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On the other hand, according to the study, while the number of transactions decreased, the amounts per individual card payment increased by nearly 30 per cent, a sign that the French are concentrating on a limited number of purchases.
Seen as a barrier against the transmission of the Covid-19 virus, contactless payment and the security it provides have led to a surge in mobile payments, via telephone, with purchase amounts 60 per cent higher than usual. It is therefore to make life easier for its customers during the lockdown that Orange Bank has raised its mobile payment ceiling from 1,000 to 1,500 euros.
Most of these purchases are made in the morning: two thirds of them are made before 1pm, whereas in “normal” times, half of them were made in the morning and half in the afternoon.
Lastly, online purchases were up by nearly 30 per cent at the end of March compared to the end of February. More specifically, spending on entertainment (video games, music, and streaming) almost doubled at the end of March, compared with the end of February.
“The lockdown period we are going through has unsurprisingly led to a change in payment habits and methods. Customers have quickly adapted to this unprecedented situation, making mobile payment a real alternative to cash or credit card payments,” concludes Paul de Leusse, CEO of Orange Bank.