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Sony’s MSM Launches Sports Marketing Campaign in India

Nitesh Kripalani

Nitesh Kripalani

Sony Pictures Television-supported Multi Screen Media (MSM) has launched a multimedia marketing campaign to promote LIV Sports in India.

The key campaign objective is to create awareness about LIV Sports, a digital Sports Entertainment destination, among youth-focused media and to highlight that the FIFA World Cup 2014 matches will be streamed on

[ Also Read: LIV Sports in India to Deliver Digital Sports Entertainment ]

LIV Sports targets sports fans who use the Web. mobile, and tablets to get information. The campaign will run with the “I, Me and My!” concept for which LIV Sports has rolled out a 60-second TVC.

“We have based our communications approach on several studies, which reflect that today’s tech savvy youth are always connected and spend most of their times on their smart phones, tablets and other screens,” said Nitesh Kripalani (pictured above), executive VP – New Media, Sony Entertainment Network.

Sony Pictures Television (SPT) backs Multi Screen Media (MSM), which is India’s leading television network.

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