Leading cameras company GoPro has announced the upcoming launch of its GoPro Channel apps for Xbox 360 and Xbox One video game and entertainment systems from Microsoft.
The GoPro Channel apps will stream on-demand GoPro video content to Xbox Live Gold members worldwide and enable them to purchase GoPro cameras and accessories directly through the app, fulfilled by the Microsoft online store.
According to GoPro, this is the first time Microsoft has integrated the physical purchase of packaged goods into an Xbox platform app.
“Our GoPro Channel app will make it easy for millions of global Xbox Live customers to watch GoPro originally produced and “best of” user-generated content on their televisions at home, said Nicholas Woodman, founder and CEO of GoPro.
The GoPro Channel app is anticipated to launch on Xbox 360 this spring and on Xbox One this summer.
The relationship with Microsoft augments GoPro’s initiative to expand its content distribution and community reach beyond current brand platforms including YouTube, Facebook, Twitter, Instagram, Vimeo and GoPro.com.
In October 2013, the company launched a GoPro Channel on Virgin America in-flight entertainment and additional content partnerships are anticipated in 2014.