As wearable technology takes over the accessory market, fashion brand Kenneth Cole and Geneva Watch Group announce the launch of Kenneth Cole Connect Smart Watch Collection, which will hit stores in April.
“As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it,” states designer Kenneth Cole. “Wearable technology is one of the fastest growing fashion categories today and I am excited to be on the forefront of embracing this platform.”
Featuring Bluetooth smart technology, Kenneth Cole Connect – starting at $135 – comes in 12 styles containing app-enabled functionality that lets users stay connected via alerts for incoming calls, texts and calendar events.
Buyers can control music on their smartphone remotely as well as take selfies longer than their arm. With the “selfie” trend growing rapidly, Kenneth Cole Connect allows wearers to control their smartphone’s camera and take pictures straight from their wrists.
Other features include a stopwatch, low battery phone alert, 3 ATM water resistance and “Don’t Leave Me Alerts” that inform wearers when they are losing Bluetooth connection, so they will never lose their phone again.
Further differentiating itself from other smart watches, Kenneth Cole Connect operates on a normal watch battery, so no charger is necessary, suggests the company.