Weber Shandwick Adopts Facebook at Work to Connect Employees
Weber Shandwick says it is the first global public relations (PR) firm to adopt the Facebook at Work collaboration platform.
The enterprise-wide engagement comes on the heels of a pilot program that began in late 2015, in which, the firm says, it was the first global PR firm to engage as early adopters.
The launch of the platform, according to the company, is part of Weber Shandwick’s ongoing effort to explore new communications platforms for clients engaging key constituencies, employees increasingly being among the most important.
“Facebook at Work will be a player in employee engagement solutions going forward, so we’re adopting it across our company to continue to analyze and understand advantages for clients, as well as benefit from the value it brings to our own highly creative and collaborative global network,” said Chris Perry, Weber Shandwick’s chief digital officer.
Weber Shandwick’s pilot of Facebook at Work included nearly a quarter of its worldwide staff and was set-up across teams with varied organizational structures and workflows to gather best-practices and insights that would be applicable to a variety of companies.