As digital technologies are gaining more acceptance over the traditional media channels, marketers are increasingly using them for their brand…
Social Media
Celebrating Earth Day with #GlobalSelfie Event
For the first time in more than a decade, five NASA Earth-observing missions will be launched into space in a…
Cell Phones: Why Hands-Free Is Not Risk-Free
New findings from a National Safety Council public opinion poll indicate 80 percent of drivers across America incorrectly believe that…
Your Trusted News Source – TV, Online, Print, or Social Media?
In a new survey, almost three quarters of Americans (73 percent) said they prefer to get their news from television,…
Bollywood Actor Mithun Chakraborty Stars in GoDaddy Campaign
Tech services company GoDaddy today launched its latest integrated marketing campaign featuring Bollywood (Mumbai-based Indian film industry) actor Mithun Chakraborty.…
Are Marketers Ready to Handle Social Media?
A new study reveals that 66 percent of CMOs (chief marketing officers) feel underprepared for the growth of social media,…