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Singer Sonu Nigam Goes Digital with Fluence

CA Media Digital’s Fluence, India’s leading celebrity digital network which connects celebrities with their fans and brands through their online presence, has signed Bollywood singer Sonu Nigam.

Fluence will be creating and leveraging Sonu’s digital presence across different platforms like Facebook, Twitter, Instagram, Tumblr, YouTube, e-commerce, games and apps, voice blog, and so on.

Fluence also works with the artists to create digital properties that can be monetized across various platforms.

“With the expertise of Fluence, I look forward to exploring new platforms,” said Sonu Nigam.

Recently, Fluence signed Malayalam cinema actress Manju Warrier to promote her work on different social media platforms. (Read: Malayalam Actress Manju Warrier Goes Digital)

Fluence was also helping Amitabh Bachchan, a leading Bollywood actor of yesteryears, get more followers on his Twitter account.

Sonu Nigam

Sonu Nigam

According to Fluence, it manages the digital presence of celebrities such as Amitabh Bachchan and Salman Khan.

Its services include social media presence, digital endorsements, online / mobile monetization and equity-linked investments in the digital space.

Fluence made this announcement today, Dec. 17.

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