While social media has become an integral part of digital marketing initiatives of various brands, the year 2013 witnessed a slew of campaigns on different social properties including Facebook, Twitter, Instagram, and so on.
Companies from different market segments deployed extensive social media campaigns to engage with their buyers and others.
Automobiles, entertainment, fashion, and food were among the leading segments seen on social media, though we also saw social and political groups active on these sites.
RMN Company’s global technology news service – RMN Digital – keeps a close eye on such path-breaking trends in the tech world.
Let’s take a closer look at the top 17 social media campaigns of 2013 that were featured on RMN Digital.
Click the campaign titles to know more about them.
Leading creator and distributor of still imagery, video and multimedia products Getty Images, Inc., launched The Feed by Getty Images, the use of the Getty Images’ Connect API applied to social media platforms.
This new software integration showcases Getty Images’ content based on trending topics and conversation for up-to-the-minute news, sport and entertainment imagery.
National Geographic magazine launched a Facebook app created in concert with its cover story exploring a possible genetic link to human longevity. It featured four adorable babies on the cover.
The app, presented by Prudential, allowed users to upload their own favorite baby pictures into a mock National Geographic yellow-border cover, which they could then share with their friends via Facebook, Twitter and Pinterest.
MTV Iggy, MTV’s global music brand, and Intel Corporation joined hands to create “The Music Experiment 2.0,” an interactive, multi-platform music series connecting passionate fans with their favorite emerging artists.
“The Music Experiment” continued to grant show tickets to fans who engage with the music series through social media and embrace the festive-show themes.
Hotels.com, a leading online accommodation reservation website, launched the “My Free Night” campaign to showcase the utility of free nights earned through Welcome Rewards, the company’s loyalty program.
It planned to give away a free hotel night every day through the end of the year. The campaign encouraged travellers to share how they enjoy their free time – whether it be free of obligations or free of cost – through TV creative, viral video, and social media.
Fashion photographer Mikael Jansson shot Kate Hudson wearing her favorites from the holiday collection as she played with her son. The holiday campaign debuted exclusively online and on social media – including Twitter, Facebook, Pinterest, and Instagram.
The “We” in every campaign tagline is the unifying element between Ann Taylor, a brand for women, and the women who live, work and play in Ann Taylor every day leading busy, brilliant lives.
Nescafe Dolce Gusto announced a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform.
The multi-million dollar re-branding effort – which included print and online ads, an infomercial, website refresh, strategic partnerships and a social media engagement campaign on Facebook, Twitter, Instagram, Pinterest and Google Plus – showcased “#DolceGusto” as living a lifestyle that brings individuality and creative flair to everyday choices.