Top 17 Social Media Campaigns of 2013
While social media has become an integral part of digital marketing initiatives of various brands, the year 2013 witnessed a slew of campaigns on different social properties including Facebook, Twitter, Instagram, and so on.
Companies from different market segments deployed extensive social media campaigns to engage with their buyers and others.
Automobiles, entertainment, fashion, and food were among the leading segments seen on social media, though we also saw social and political groups active on these sites.
RMN Company’s global technology news service – RMN Digital – keeps a close eye on such path-breaking trends in the tech world.
Let’s take a closer look at the top 17 social media campaigns of 2013 that were featured on RMN Digital.
Click the campaign titles to know more about them.
The Feed by Getty Images
Leading creator and distributor of still imagery, video and multimedia products Getty Images, Inc., launched The Feed by Getty Images, the use of the Getty Images’ Connect API applied to social media platforms.
This new software integration showcases Getty Images’ content based on trending topics and conversation for up-to-the-minute news, sport and entertainment imagery.
Sean John Instagram Fashion Show
Fashion maven and social media user Sean Combs launched Sean John Instagram fashion show.
For the viral event, Combs posted new looks every 30 minutes during the campaign. Viewers were invited to check out images from the latest collection only available at Macy’s.
30 Hour Famine
Thanks to social media, relief and development organization World Vision reported a big jump in the number of teens signing up to participate in its initiative to fight hunger.
30 Hour Famine (30HF) reported more than 3,200 groups signing up to do 30HF.
National Geographic App
National Geographic magazine launched a Facebook app created in concert with its cover story exploring a possible genetic link to human longevity. It featured four adorable babies on the cover.
The app, presented by Prudential, allowed users to upload their own favorite baby pictures into a mock National Geographic yellow-border cover, which they could then share with their friends via Facebook, Twitter and Pinterest.
The Music Experiment 2.0
MTV Iggy, MTV’s global music brand, and Intel Corporation joined hands to create “The Music Experiment 2.0,” an interactive, multi-platform music series connecting passionate fans with their favorite emerging artists.
“The Music Experiment” continued to grant show tickets to fans who engage with the music series through social media and embrace the festive-show themes.
FILA Take A Stance
The global wrestling community came together on social media as the International Federation of Associated Wrestling Styles, FILA, launched the #TakeAStance campaign.
FILA encouraged wrestlers, fans and supporters all over the world to send photos of themselves, in their wrestling stance and look for them to be uploaded on the FILA Official Facebook page.
Bridesmaids or Warm Bodies? When this question was asked from social media users, they said Bridesmaids. It was part of the digital entertainment service M-GO’s “Movie Night” social media campaign.
Consumers took to their favorite social media channels, including Facebook and Twitter, to cast their vote.
WWE Social Hub
Leading integrated media organization WWE introduced its digital and social media initiatives during SummerSlam Week, providing fans with 24/7 event coverage and exclusive content.
WWE launched an all new Social Hub on WWE.com, which included unique sections for Photos, Fan Activity, Featured Chats and Superstar Buzz.
My Free Night
Hotels.com, a leading online accommodation reservation website, launched the “My Free Night” campaign to showcase the utility of free nights earned through Welcome Rewards, the company’s loyalty program.
It planned to give away a free hotel night every day through the end of the year. The campaign encouraged travellers to share how they enjoy their free time – whether it be free of obligations or free of cost – through TV creative, viral video, and social media.
Latinos in Tech Innovation and Social Media
Automaker Toyota sponsored the Latinos in Tech Innovation and Social Media (LATISM) 2013 Annual Conference in New York City.
The event brought together community, social media and technology leaders to honor the influencers making the biggest impact and explore new ideas and best practices in social media together.
Kate Hudson Holiday Campaign
Fashion photographer Mikael Jansson shot Kate Hudson wearing her favorites from the holiday collection as she played with her son. The holiday campaign debuted exclusively online and on social media – including Twitter, Facebook, Pinterest, and Instagram.
The “We” in every campaign tagline is the unifying element between Ann Taylor, a brand for women, and the women who live, work and play in Ann Taylor every day leading busy, brilliant lives.
Pretzel Love Stories
As part of its Pretzel Love Stories campaign, Wendy’s used pretzel fans’ social media posts to create soap-opera style love stories. The first video was released on Facebook.
The sequel starred actress and Puerto Rican singer-songwriter Roselyn Sanchez.
To promote its 2014 Versa Note, automaker Nissan launched an interactive and shareable social media experience known as the Passion Genome.
Via Facebook and at PassionGenome.com, participants see the passions they share with their friends illustrated in a Passion Portrait, a personalized, interactive visualization of themselves.
Nightmare Factory Halloween Contest
Nightmare Factory is a 90-minute documentary about the acclaimed Oscar-winning Hollywood special effects house KNB, responsible for creating “The Walking Dead” zombies.
To support its premiere, entertainment network EPIX hosted the “Nightmare Factory Halloween Contest.”
Fans would submit a photo of their best Halloween look (make-up and / or costume) to EPIX via social media sites Twitter or Facebook.
Start Something Special
Honda introduced the “Start Something Special” tag line throughout the brand’s advertising to communicate the special relationship people have with their Hondas.
To socialize the new tag line across platforms, Honda celebrated the special stories fans have with their Hondas and facilitating conversation across social media using the #StartSomething hashtag.
Live With Gusto
Nescafe Dolce Gusto announced a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform.
The multi-million dollar re-branding effort – which included print and online ads, an infomercial, website refresh, strategic partnerships and a social media engagement campaign on Facebook, Twitter, Instagram, Pinterest and Google Plus – showcased “#DolceGusto” as living a lifestyle that brings individuality and creative flair to everyday choices.
Avon Speak Out Against Domestic Violence
On the International Day for the Elimination of Violence Against Women, actress Megan Fox, the face of Avon Instinct fragrances, supported the Avon Foundation for Women in its launch of #SeeTheSigns.
It is a global social media campaign that will educate the public on recognizing the signs of domestic violence.
Part of the Avon Speak Out Against Domestic Violence program, #SeeTheSigns ran throughout the 16 Days of Activism Against Gender Violence.
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[ Also Read: Top 11 Entertainment Web Series of 2013 ]
[ Also Read: Top 14 Tech Posts for Women in 2013 ]
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