‘Only LG’ Ad Campaign to Sell New 3D TV

RMN Digital | May 25, 2012 | Americas, Consumer, Regions, TVs, Cameras | No Comments

LG Electronics announced Thursday its “Only LG” advertising campaign. The digital, print campaign captures the thrill of 3D TV.

“Some things simply cannot be explained, like the experience of breathtaking movies, thrilling sports and epic gameplay of the latest game title on LG’s CINEMA 3D TVs,” said James Fishler, senior vice president, marketing, LG Electronics USA.

“3D needs to be experienced first-hand, just like taking a roller coaster ride into a new dimension. When you see the action on an LG CINEMA 3D TV, you’ll instantly get it.”

The new digital and print campaign features online videos and advertisements showing how 3D can bring content to life to create a more immersive and engaging home entertainment experience.

While tech companies are fast introducing the frontend boxes for consumers to receive 3D content in all categories –TV shows, films, and games – content creators are trying hard to keep a constant supply of 3D software for all types of consumers. (Read: How 3D Is Making Inroads in the Entertainment World)

The LG campaign, which launches this week, will run through the end of the year. It will be featured in gaming, sports and lifestyle websites, including GQ, Hulu, MLB.com, Wired and CBSSports.com, as well as in select print outlets, such as USA Today, Sports Illustrated, Golf Digest and Entertainment Weekly.

The ads are key elements of LG’s programs to support its retailers by helping to drive traffic into stores where consumers can experience CINEMA 3D.

“A new baseball-themed print ad states: “It’s a whole new ballgame when you follow the action on an LG CINEMA 3D TV. Only LG delivers the ultimate lineup: total-immersion brilliance of Full HD 3D picture quality, battery-free glasses, 2D to 3D conversion, a Magic Remote, and a virtually frameless Cinema Screen design that’s pretty amazing. Experience the thrill of every play. Because you don’t get it ’til you got it!”

Similarly, a new 3D-gaming-themed ad states: “The troops are advancing. Your pulse is pounding. Hey, this game just got way too real. When you’re ready for the thrill of 3D, you’re ready for LG CINEMA 3D TV. Only LG delivers this total-immersion attack plan: the brilliance of Full HD 3D picture quality, enough battery-free glasses to keep the whole gang on the edge of their seats, 2D to 3D conversion, a Magic Remote, and a virtually frameless Cinema Screen design. Experience the rush yourself and feel the Force …. Because you don’t get it ’til you got it!”