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Dove Self-Esteem Project Launches 80 Resources on Pinterest

Dove Self-Esteem Project

Dove Self-Esteem Project

Beauty anxiety is felt by girls as young as ten years old. In fact, 9 out of 10 girls want to change at least one thing about their physical appearance.

Unilever’s personal wash brand Dove believes everyone has the opportunity to help a girl navigate those feelings.

The Dove Self-Esteem Project launches a new Self-Esteem Pinterest Page to provide free self-esteem exercises, activities, and workshop guides to inspire women to embrace the opportunity to help the girls in their lives reach their full potential.

The Dove Self-Esteem Pinterest Page offers every woman and girl a personal confidence-boosting board they can turn to when they need it most.

The boards consist of more than 80 accessible, sharable pins, using educational curriculum developed by the Dove Global Advisory Board, that address:

  • Five Self-Esteem Topics proven to have an impact on a girl’s body confidence and self-esteem, including ‘media and celebrity culture,’ ‘teasing and bullying,’ and ‘respecting yourself and self-care.’
  • Sample Scenarios such as ‘Parent who suspects her daughter may be experiencing cyberbullying’ and ‘Parent who wants to increase their own self-esteem to be a role model for their daughter.’

Girls are bombarded with unrealistic expectations of how they should look– causing many girls to compare and compete with other women and girls.

Change One Thing, a new film, offers a glimpse into the pressure girls feel to alter their appearance. The film begins with one girl who reveals an attribute she wishes she could change about herself.

It then cuts to a girl who has this attribute, yet wishes she could change something about her own appearance.

Through several sequences like this, the film reveals the common feeling shared by many girls who wish they could change one thing about their looks.

Change One Thing aims to inspire girls to realize they don’t need to change one thing about themselves, and that with the help of mentors and role models, they can instead inspire change in the world around them.

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