Tag Archives: Advertising
What Do Indians Love – Mobile Phone or TV?
Mobile advertising network InMobi today released the findings of its Mobile Media Consumption Report for India. The study, developed with Decision Fuel, finds that mobile web users in India are increasingly influenced by mobile, with nearly a third of their
Sony Hires Mofilm as Crowdsourced Advertising Agency
Sony Computer Entertainment America LLC (SCEA) announced Wednesday that it has awarded Mofilm as its agency of record for crowdsourced advertising. “We have been incredibly impressed with the creativity and quality of work that the Mofilm community has produced while
Adobe Digital Advertising Solution for Marketers
Adobe Systems (Nasdaq:ADBE) unveiled Wednesday a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. It is a digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based
How Digital Video Makes More Sense than TV for Brands
With brand marketers always looking to get the most out of their advertising budgets, the Interactive Advertising Bureau (IAB) today – Feb. 25 – released “A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness.”
AOL Advertising Names Marta Martinez Head of Sales
AOL Advertising has announced the appointment of Marta Martinez to the role of Head of Sales Strategy & Operations. The announcement was made Thursday, Feb. 21. In this newly created role, Martinez will lead and manage sales strategy and operations
AOL Hires Erika Nardini to Drive Advertising Business
Online content company AOL announced Thursday the hiring of Erika Nardini as VP, Head of Marketing Solutions for AOL Advertising. A veteran of the media business, Nardini will drive marketing and creative strategies for AOL’s advertising business. She will be
How Internet Ad Revenues Are Growing in the U.S.
Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released Wednesday by the Interactive Advertising Bureau (IAB)
Are Men Going Really Cheap on Facebook?
A 12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better Global digital marketing players Resolution Media and Kenshoo Social published a new report Tuesday, Sept. 25. The study, entitled Social Media
Digital Ad Revenues in the U.S. to Grow 13%
In its newly released U.S. Local Media Forecast (2011-2016), media researcher BIA/Kelsey forecasts local online/interactive/digital advertising revenues to grow 13.1 percent in 2012. According to the forecast, several local media segments are on target to exceed this overall growth rate,
“Online Advertisers Can Pay Only for Actual Conversions”
Founded in 2005, myThings is a leading global company offering conversion-driven, personalized display advertising solutions. It personalizes over two billion banner impressions a month and operates in 15 markets including the UK, US, France, Germany, Spain, Italy, Benelux, Nordics, Russia,
Microsoft Rolls out NUads on Xbox LIVE
Microsoft Corp. announced Thursday the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available for sale to advertisers broadly. It says Toyota, Unilever and Samsung Mobile USA are the first brands to develop NUads
Internet Ad Revenues for Q1: $8.4 Billion
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. IAB made this
Airtel Enters Mobile Advertising Space with New Platform
Bharti Airtel, India’s leading telecom services provider, announced Sunday its foray into the mobile advertising (m-Advertising) segment, offering a new platform to local advertisers. With this, Airtel will equip advertisers to connect with their potential customers in a targeted and
Microsoft Offering TV-Like Advertising on Xbox LIVE
Microsoft Corp. announced Tuesday that entertainment partners, including ESPN as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and MUZU.TV, are the latest to join the growing roster of advertising partners on Xbox LIVE. With the launch of the
Factors that Drive Digital Advertising Spend
According to a report, while Facebook is still an emerging digital advertising channel, search remains the biggest driver of ROI (Return on Investment) for marketers. Adobe (Nasdaq:ADBE) released findings from its Adobe Digital Index today, April 11, with a report
Digitas Research Shows Demand for Online Videos
A new survey commissioned by integrated brand agency Digitas and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming
Loading ...
