Consumers will be able to enter competitions to win tickets to experiences such as concerts, movie premieres or sporting events. It will also allow consumers to stream live concerts, get exclusive behind the scenes footage for new films, access music and even meet celebrities.
In the future users will also be able to personalize the app so that they get access to the content that interests them the most.
“The Xperia Lounge gives consumers access to unique entertainment experiences which only Sony can deliver. It is part of our wider mission to engage with consumers in a more intimate way by creating immersive experiences on their Xperia smartphone wherever they are,” said Stephan Croix, marketing director at Sony Mobile Communications.
Xperia Lounge is launching with exclusive content from Coldplay, the chance to win tickets to see Swedish House Mafia on their farewell worldwide tour and later in the year an opportunity to attend FIFA events such as the Confederations Cup and the FIFA Interactive World Cup.
Xperia Lounge is designed for all Android users but only owners of an Xperia smartphone can access all the experiences including VIP and streaming mobile content.