Sony Mobile Communications today announced the Beta release of Xperia Lounge – a new Android application available to download from Google Play.
It gives users backstage access to a world of Sony entertainment and VIP experiences direct from their smartphone.
Xperia Lounge is a destination for accessing new content from Sony’s portfolio of partners and sponsors on a smartphone.
It contains a diverse selection of content across music, sports, films and gaming that will appeal to a wide audience and can be activated anywhere across the world, says the company.
Consumers will be able to enter competitions to win tickets to experiences such as concerts, movie premieres or sporting events. It will also allow consumers to stream live concerts, get exclusive behind the scenes footage for new films, access music and even meet celebrities.
In the future users will also be able to personalize the app so that they get access to the content that interests them the most.
“The Xperia Lounge gives consumers access to unique entertainment experiences which only Sony can deliver. It is part of our wider mission to engage with consumers in a more intimate way by creating immersive experiences on their Xperia smartphone wherever they are,” said Stephan Croix, marketing director at Sony Mobile Communications.
Xperia Lounge is launching with exclusive content from Coldplay, the chance to win tickets to see Swedish House Mafia on their farewell worldwide tour and later in the year an opportunity to attend FIFA events such as the Confederations Cup and the FIFA Interactive World Cup.
Xperia Lounge is designed for all Android users but only owners of an Xperia smartphone can access all the experiences including VIP and streaming mobile content.
Owners of other Android smartphones can download the free app, enter competitions and enjoy experiences provided they register through Sony’s channels on Facebook, Google + or Sony Mobile.com.
Xperia Lounge will be available in 11 languages from launch including English, French, German, Spanish, Chinese, Japanese, Portuguese and Indonesian with more languages added in the future.
Sony Mobile recently released its new range of One-touch enabled Xperia smartphones, Xperia T, Xperia J and Xperia V.
Photo courtesy: Sony Mobile