After e-commerce, now it’s time for t-commerce. TV commerce company Delivery Agent has launched ShopTV, a t-commerce (television commerce) application available on select Samsung Smart TVs.
Samsung is the first consumer electronics company to deploy t-commerce for its television, says Delivery Agent.
The ShopTV t-commerce application, pre-loaded in 2012 and 2013 Samsung Smart TVs, expands the function of the TV in the home by allowing viewers to shop for products seen in network programming and advertising via their remote control.
Viewers, with remote in hand, can easily shop 24/7 by network, show, or brand from the comfort of their couch. Powering this shopping experience is Delivery Agent’s platform which maps products to a network, show, episode, character, scene or ad and then makes those products available for sale across more than 500 shows.
“Over the last decade, attempts to bring t-commerce to the viewer have been hampered by technical, rights and scale issues,” said Mike Fitzsimmons, Delivery Agent CEO. “As the market leader in driving Smart TV adoption, Samsung’s deployment brings critical mass and moves t-commerce from a concept to a business benefiting consumers, advertisers, networks and device manufacturers.”
In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing.
In addition to completing transactions, this functionality will allow viewers to receive targeted offers or request additional information from programmers and advertisers, all via the remote control.
According to Delivery Agent, researcher Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV households will own a Smart TV.
The ShopTV application and marketplace will also be available to any consumer who wants to shop their favorite TV shows via the web or mobile devices at www.shopthetv.com