National Geographic magazine has announced the launch of a new Facebook app created in concert with the May cover story exploring a possible genetic link to human longevity.
The May issue, on newsstands from April 30, features four adorable babies on the cover. The new app, presented by Prudential, allows users to upload their own favorite baby pictures into a mock National Geographic yellow-border cover, which they can then share with their friends via Facebook, Twitter and Pinterest.
To put your baby picture on the cover of National Geographic and to see the user-generated-content baby covers, go to natgeobabycover.com.
“This is a great opportunity to mobilize a social audience through a digital experience that plays off our print cover, presents the brand in a fun way and works for our advertising client,” said Claudia Malley, executive vice president and worldwide publisher of the National Geographic Global Media group.
The May issue of the magazine stirred internal debate among National Geographic staffers when trying to determine which baby would grace the cover of the May issue.
Unable to decide, they created four different magazine covers that were randomly distributed to subscribers and newsstands, each featuring a different baby.
Taking the idea a step further, National Geographic contacted digital marketing company ZOG Digital to create a customizable cover app that allows consumers to create their own National Geographic magazine cover featuring their favorite baby photo and to share those cover photos via social media.