Trident, a leading gum brand in the U.S.; Fuse, the national music television network of The Madison Square Garden Company; and microblogging service Twitter are partnering to reinvent TV with daily cross-platform music entertainment programming called Trending 10.
Understanding the new multi-screen media consumption habits of millennial consumers, the partners are bringing music-loving viewers daily Trending 10 content across multiple screens and platforms.
Trending 10 brings viewers the 10 top trending music-related stories of the day, filtered through Fuse’s Heat Tracker technology that measures and illustrates which artists are generating the largest spikes in Twitter conversations.
The broadcast show, along with “sneak peek” digital shorts, socially sharable exclusive content (e.g., interviews and articles) and live online access to the Heat Tracker at Fuse.tv/T10, are all populated by the real-time social conversations of music fans.
Through Trending 10, Trident will facilitate the social media conversation, be featured in various branded integrations, and engage with Trending 10 viewers and followers through its social channels.
The Trending 10 half-hour countdown show airs weeknights at 7:30e/6:30c on Fuse’s linear network. The show is hosted by Fuse personality and co-host of Top 20 Countdown, Yasmine Richard, along with several guest hosts, including Dan Brown and Elaine Moran.