The new Playboy for iPhone app is stated to be the digital purveyor of the bespoke Playboy lifestyle for the ultimate urbane guy, featuring cutting-edge content and insight into travel, clothes, food, cars, girls and beyond.
“As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style,” commented Scott Flanders, CEO of Playboy Enterprises.
“We’ve rebuilt Playboy for iPhone from the ground up to attract the new generation of Gen Y fans who enjoy the indulgences of the artisanal good life and modern culture.”
Now, iPhone users across the globe can enjoy the new app, now found in the App Store for free download. The app is the haute spot for provocative, original app-only content, as well as material selectively chosen from the current issue of the magazine.
To unlock exclusive content, fans have the option of subscribing monthly, bi-annually or annually to the app.
Among other features, the opening video of the app will star Miss February 2011, Kylie Johnson and also includes a smoldering pictorial of Johnson.
“It truly is Playboy 2.0,” noted Josh Schollmeyer, Playboy’s director of Digital Content.
Timed to the official launch of the iPhone app, it is kicking off a transmedia marketing campaign to promote the app. It has created a NYC taxi cab spot, running from April 1 to April 7 to reach passengers in a captive setting.
Also, social media efforts are underway via Facebook, Twitter, Instagram, Tumblr, YouTube, Pinterest and Viddy, highlighting video, visuals and other behind-the-scenes assets. Playboy for iPhone will also be promoted in Playboy magazine, and other online and mobile channels.