Who said Myspace is dead? Must be some Facebook friend. Never mind. Here’s some good news for Myspacers who thought it was extinct; the online social hangout resurrects for them with the announcement of ‘Let’s Big Happy’, a new scripted web series from Fox Digital Entertainment.
It will launch March 28 on Myspace and a variety of digital download stores. Taco Bell is the exclusive brand partner for the show’s first season, which will run for seven episodes.
The series, which was directed by Brendan Colthurst and stars Angela Sarafyan, features music performances by Andrew W.K., Chiddy Bang, We Are Scientists, Math the Band, Generationals and The Gay Blades, who are all part of Taco Bell’s Feed the Beat program supporting up-and-coming artists. Ensemble, the branded entertainment arm of IPG Mediabrands, engineered the partnership.
Such web-based programs are gaining increasing popularity among consumers. The “Off Book” Web-only short films train a lens on artists working in alternative and often interactive media, as well as on the collective creative movements drawn together through the power of the Internet.
Created by New York-based production company Kornhaber Brown, the 13-part, bi-weekly series explores the ever-changing definition of art in the hands of the next generation of artists and their audiences. (Read: PBS Second Season of Arts Web Series Off Book)
“Remake America,” an original Yahoo! series in collaboration with independent production company Trium, aims to spark a national conversation among Yahoo!’s audience (claimed to be over 170 million users in the United States) around the issues American families face every day. (Read: How to Remake America with Yahoo! News)
And TRESemmé, a styling brand in the US, has announced its latest fashion program – TRESemmé Style Setters. The original and multi-phase digital series featuring Twilight star Nikki Reed premieres on the dedicated TRESemmé YouTube channel. (Read: Fashion Series on YouTube with Actress Nikki Reed)
“The new web series is in sync with Myspace’s unwavering commitment to developing artists,” said Roger Mincheff, president, Myspace Entertainment.
Zany and optimistic, Olive Shipley starts a music blog called ‘Let’s Big Happy’, which is dedicated to helping bands launch their careers. When bands seek out her talents, Olive’s ingenuity propels them into the spotlight as she pulls off absurd, attention-seeking stunts.
Her visions are always bizarre and rarely go according to plan, but with the help of Andrew W.K. and an unreal number of tacos, Olive’s own career takes off beyond her expectations and ‘Let’s Big Happy’ becomes an Internet sensation.
Underlining the synergistic nature of the partnership, the show’s final episode will feature Taco Bell’s new Doritos Locos Tacos, a product that launched at restaurants nationwide earlier this month.
“We are excited to further our partnership with Myspace with a show like ‘Let’s Big Happy’,” said Matt Glotzer, senior vice president, Fox Digital Entertainment. “With independent music as its focus, the series could not have a better launchpad.”