With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans from around the world with Olympic athletes.
Supporters can send personalized messages and good luck wishes to their favorite athletes and teams competing in Sochi by using the hashtag #CheersToSochi on Twitter or visiting www.cheerstosochi.com.
The cheers will be shared at a special display in the Athletes’ Village in Sochi, where athletes can view and print these messages onto ribbons to wear around their wrists. Athletes may even tweet their appreciation back to lucky fans.
“This Olympic experience gives fans the ability to make personal connections with athletes in Sochi,” said Steve Easterbrook, global chief brand officer for McDonald’s Corporation.
Top Olympic athletes, including U.S. hockey player Patrick Kane, Canadian hockey player Drew Doughty, U.S. speed skater Shani Davis and Canadian figure skater Patrick Chan, are encouraging people from around the world to send their #CheersToSochi now and throughout the Games.
Beginning today, fans can visit www.cheerstosochi.com to learn more and start sending messages to athletes and teams gearing up for Sochi.
In the picture above: U.S. Olympic speed skater Shani Davis poses with a ribbon from the McDonald’s #CheersToSochi campaign.