L’Oreal Paris and AOL to Showcase Digital Beauty
L’Oreal Paris, a leading global beauty brand, introduces a new way to experience beauty with the re-launch of LOrealParisUSA.com, which includes a content production and syndication partnership with online content company AOL.
It is a beauty site designed for all devices – meaning users will experience a uniform, easy-to-navigate site whether they log on from their desktop, mobile phone or tablet.
The site seamlessly transitions, instantly reformatting to provide users with on-the-go experience. Furthermore, the site will dynamically adapt to any future device, says the company.
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Recently, Coca-Cola replaced its corporate website with Coca-Cola Journey, a socially enabled digital platform. It represents a significant leap forward in how Coke will use digital communications to drive business results and share the Coca-Cola system story with the world. (Read: Coca-Cola Invites You to Join Its Digital Journey)
The L’Oreal Paris site shares product and content recommendations based on stated characteristics, individual preferences and observed behavior. The site “remembers” this information, ultimately following each registered user’s journey across devices.
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For example, if a user selects “green eyes” from her desktop computer, the site will suggest complementary cosmetic products and educational content on her phone while she’s in the drugstore aisle.
“We know the way women shop and live is changing rapidly everyday so we created the ultimate digital beauty experience that seamlessly adapts to her needs,” says Karen T. Fondu, president of L’Oreal Paris USA.
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L’Oreal Paris teamed up with AOL to ensure LOrealParisUSA.com is providing up-to-the minute, trend-focused beauty editorial.
This partnership includes content creation and syndication on AOL StyleList’s “Beauty Bar” – a dedicated section of the site that will include L’Oreal Paris-driven articles, how-to videos and slideshows.