Leading beauty care company L’Oreal Paris has announced the launch of Advanced Haircare.
Designed to help American women change the life of their hair, this collection, on shelves now at mass retailers, consists of five tailored modules with shampoos, conditioners and hair treatments.
With seven luxurious and effective treatments at the center of Advanced Haircare, L’Oreal Paris is encouraging women to adopt a three-step haircare routine – shampoo, condition and treat – to help hair look gorgeous, says the company.
Meanwhile, L’Oreal Paris is giving away 1 million product samples exclusively on the brand’s Facebook page (facebook.com/lorealparis) today, Jan. 15.
Actress Lea Michele, L’Oreal Paris spokesperson for Advanced Haircare’s Total Repair 5 line, weighs in on her personal experience with treatments: “I’ve learned from the hairstylists I’ve worked with that hair treatments are the most important step in a haircare regimen.”
She continues, “Treatments put all of these ingredients into your hair. You can really see and feel a difference in your hair right away.”
All shampoos and conditioners are available in 12.6 oz. for a suggested retail price of $4.99. Advanced Haircare Treatments are available for $6.99.