As part of a social media engagement program being launched this month, the Hawaii Visitors and Convention Bureau (HVCB) is encouraging residents and visitors to show how the best part of traveling throughout The Hawaiian Islands can often be those wonderful unplanned moments of a “planned” vacation.
HVCB is inviting travelers to tag #LetHawaiiHappen in their social media posts to share these personal Hawaii vacation memories with the rest of the world, and also to see how others enjoyed their days and nights across the islands.
“#LetHawaiiHappen aims to let residents and fellow visitors alike show their friends and family what Hawaii is all about through their personal images,” said Jay Talwar, HVCB’s chief marketing officer.
Selected social media user-generated content chosen from the hashtag #LetHawaiiHappen will be featured across HVCB’s marketing channels, showcasing authentic, only in Hawaii experiences to inspire potential visitors to come share their own memories.
Picturesque moments are being collected from people who have visited or live on the six major Hawaiian Islands – Kauai, Oahu, Maui, Molokai, Lanai, and Hawaii Island.
From there, content is curated by HVCB for its website, gohawaii.com, and its print, digital, online, and social media marketing.
To view current social media posts and add photos to be considered for HVCB’s marketing efforts, use the hashtag #LetHawaiiHappen.