India’s leading fashion portal Myntra.com marked the launch Tuesday of the new clothing collection ‘Indian by Manish Arora’ on its e-commerce platform.
The designer wear by Manish Arora will be featured exclusively online on Myntra.com starting Dec. 17.
According to the comany, this association highlights Myntra.com’s efforts to make fashion more accessible not only to the existing consumers of premium and affordable luxury brands, but also taps into the clientele in Tier II and III cities, who are increasingly shopping online.
Consumers will now be able to access 16 designs, crafted in Chanderi, Crepe, and other rich fabric blends on Myntra.com. ‘Indian by Manish Arora’ ranges between Rs. 2,200 to Rs. 14,950.
“Indian by Manish Arora is the latest addition to the vast range of products Myntra.com offers to fashion lovers across India,” said Ashutosh Lawania, co-founder, Myntra.
“I can see a very long term relationship with Myntra to offer something very special to the online customer,” said Manish Arora.
Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products.