IBM (NYSE: IBM) is bringing tennis fans closer to the Australian Open 2014, with new ways to access and interact with the latest tournament news and courtside action from the Grand Slam as it happens.
Through the use of interactive technology, IBM is providing fans a rich, immersive experience during the international tennis tournament.
The official mobile apps for the Australian Open deliver easy functionality with real-time scores and schedules, comprehensive match and player analysis and Twitter feeds.
New this year is a free iPad app which is claimed to be the ultimate digital destination enabling fans to follow their favorite players, tweet messages of support from a player’s profile and track player popularity online using IBM social media analytics.
Moreover, insights and visualisations provided by IBM SlamTracker on the Australian Open website analyse more than eight years of Grand Slam data to identify patterns in player style.
New features to SlamTracker for 2014 include streamlined analysis of more fan friendly key turning points in a match, such as aces and winning shots, and a social media sentiment feed that measures the percentage of positive tweets.