Travel fans are being given a chance to win 50 vacations at destinations around the world with the latest version of Orbitz.com’s Facebook sweepstakes Orbitz 50 Faves, a free Facebook game.
Orbitz is not alone in this social race. Today, marketers are increasingly using online social networking sites to woo the buyers with social games.
Of late, Progressive Insurance and Electronic Arts (EA) introduced a branded quest in The Sims Social, giving people the opportunity to earn their own mythical one-horned horse. It’s claimed to be the first branded quest in the popular social game. (Read: Insurance Gets Social with The Sims Social)
Earlier, Starz Digital Media, the digital and on-demand licensing arm of Starz, announced a sneak preview of its Facebook social game, Spartacus: Vengeance The Game. (Read: Spartacus: Vengeance the Game on Facebook)
To play Orbitz 50 Faves, Facebook users can “Like” Orbitz on Facebook, invite friends to play, and begin bidding. To start, each new player will receive five bids. Every bid placed represents one entry to win.
Players can check out the trips, look at what friends that accepted their invitation to play have bid on, and then place bids on their favorite trips. Each day, players get an additional bid for every friend that accepts their invitation to play the game.
The more friends that accept the players invitation, the more bids the player gets and the greater their chances of winning. To further encourage players to invite more friends to play, six trips have been ‘locked’ and can only be ‘unlocked’ if at least 10 of a player’s Facebook friends are playing the game.
Each day one player will be randomly selected to win two airline tickets. But, players have to log in to win. Orbitz will announce a new winner daily on Orbitz 50 Faves.
“Players who work their social networks the best can end up with enough bids to place on all 50 trips, or increase their odds of winning a particular trip by placing more and more bids on it,” said Chris Orton, president of Orbitz.com.
For complete game rules, you can visit http://www.facebook.com/orbitz. It was announced today, Feb. 20. Orbitz Worldwide is a leading global online travel company.