Enterprise cloud computing company Salesforce.com [NYSE: CRM] and Twitter announced a strategic global alliance Wednesday to provide Twitter’s Firehose of public Tweets to Salesforce Radian6 customers.
This combination aims to allow businesses to analyze the more than 400 million Tweets generated daily to listen, fuel engagement and gain customer insight. This latest effort builds on an existing three-year relationship between the two social players.
“Twitter has changed the way people around the world communicate and interact with brands,” said Marcel LeBrun, SVP and GM for Salesforce Radian6. “The alliance between Twitter and salesforce.com enables companies to apply the power of social listening and engagement to over 400 million Tweets daily, providing opportunities for social enterprises to engage, solve problems, gain followers and build brand identity.”
RMN Comments: Twitter is the worst example of this artificial world. It is a mere I-follow-you-if-you-follow-me network where users are scurrying to just get more number of followers by hook or by crook. You can notice for most Twitter users that the number of followers they have is approximately equal to or less than the number they follow. (Read: Five Bitter Truths about Social Media)
This alliance allows social enterprises to turn the massive volume of social conversations about their products, brand and industry into dynamic engagements that strengthen customer relationships, according to Salesforce.
It says as companies continue to transform their business for today’s social world, this alliance empowers them to engage with customers in entirely new ways.
“Companies look to Twitter to connect with their customers in real time about the things that matter to them. Salesforce.com understands how to facilitate these interactions,” said Jana Messerschmidt, vice president of Business Development at Twitter. “Combining the power of Salesforce Radian6 with Twitter helps companies understand and respond to their customers as these conversations are happening.”