The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive.
During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
Many young celebrities, including Joe, Kevin and Nick Jonas; Kat Graham; Jordin Sparks; Christian Serratos; Diego Boneta and R.J. Mitte took the pledge not to text and drive.
Also, sports and Hollywood legends, including George Lopez and Greg Louganis, took the pledge at the event held at Paramount Studios.
Through their activities, celebrities and event-goers spread the XtheTXT message to more than two million people on Twitter and thousands more on Facebook.
“The celebrities honored at the Variety Power of Youth event are inspiring young people to be responsible behind the wheel by putting the phone down,” said Joan Walker, executive vice president of corporate relations for Allstate. “We know that more than 3,000 lives are lost annually because of distracted driving. This simple promise can save thousands of lives.”