Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs).
The ads feature scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
Earlier this year, the Golden Globe winning series made headlines when a pivotal cliffhanger episode ended with a shocking and catastrophic crash due to texting and driving.
Quinn Fabray (Dianna Agron) was driving to her friends’ (Rachel and Finn, played by Lea Michele and Cory Monteith) wedding when she received a text.
She took her eyes off the road to read it and to type the words “On My Way” for a matter of seconds, but in her distraction she swerved out of her lane and was hit in a tragic accident by an oncoming vehicle.
It was months before the audience and “Glee’s” millions of young adult viewers would know the fate of her character, but the message was clear: texting and driving can have horrific consequences.
The new television and digital PSAs employ this scene to emphasize that five seconds is the average time your eyes are off the road while texting and driving — when driving at 55 miles per hour, that is enough time to cover the length of a football field.
The PSAs direct young adult drivers to the Texting and Driving Prevention campaign web site, StopTextsStopWrecks.org, where teens and young adults can find facts about the impact of texting while driving and tips for how to curb the behavior.