GraphEffect, a social marketing software company, has unveiled GraphEffect 2.0, a product that provides marketers with new software that ties together Paid, Owned and Earned Media on Facebook.
Introduced today, Feb. 28, the new software, enables marketers to integrate their social media advertising and conversational marketing initiatives to drive significant results, says the company.
GraphEffect 2.0 makes it possible for brands to seamlessly execute and manage their Paid and Owned Facebook efforts from a single platform, providing a space for collaboration between all social stakeholders and maximizing Earned Media through advanced optimization features.
At the same time, the company announced a new pricing structure that will provide full transparency for clients. GraphEffect will be changing their entire pricing structure to make sure that all clients and brands know exactly where their money is being spent and can track the impact of their campaigns from the new platform.
James Borow, co-founder and CEO, stated, “Our team is dedicated to offering advertisers and agencies the best tools to maximize their social marketing efforts.”
GraphEffect’s online platform is built as a space where advertising, PR and marketing professionals can interact and collaborate, thus changing the way marketing efforts are executed.
Team members from multiple agencies and multiple disciplines can access the same platform to determine which ads, audiences, messages and content are performing best and manage all aspects of the campaign.
The software makes all the talk about breaking down the silos of Paid, Owned and Earned media a reality, says the company.
GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.