T-Mobile announced Wednesday a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira.
The new collaboration between Shakira and T-Mobile officially kicked off at a T-Mobile customer event in New York’s Bryant Park, where Shakira performed to an estimated crowd of 7,500 people.
The event celebrated T-Mobile’s announcement that it is offering unlimited global data and texting in over 100 countries to qualifying Simple Choice customers at no extra charge.
“Today is all about bringing the world closer together,” said Shakira. “I’m excited to partner with T-Mobile and look forward to being able to share my music in new and innovative ways.”
T-Mobile and Shakira will work together to create platforms to promote and market upcoming Shakira single and album releases, create and distribute unique content, and deliver once-in-a-lifetime T-Mobile customer experiences.
In addition, they will work together on creative marketing initiatives, including advertising campaigns to raise awareness for T-Mobile products and services, as well as Shakira’s primary charity, The Barefoot Foundation, which helps to build schools for communities in Latin America.
“Shakira is an extraordinary, global entertainer who certainly understands the importance of being connected while she travels the world,” said Mike Sievert, CMO, T-Mobile.