Viacom and Twitter to Launch Twitter Amplify Program
Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIAB, VIA), and Twitter today announced an international partnership on Twitter Amplify.
It is a program through which the companies will deliver social video advertising campaigns around the biggest programs and live events across VIMN’s platforms, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, and more.
The partnership will launch with the “2013 MTV EMA,” airing live across MTV channels around the world from Amsterdam’s Ziggo Dome at 9:00 p.m. CET on Sunday, Nov. 10.
MTV will offer sponsorship opportunities around real-time highlights of the show’s most buzzworthy performances, unexpected moments, exclusive backstage interviews and more via its Twitter accounts with followers in more than 170 countries and territories worldwide.
[ Also Read: Twitter Bosses Expected to Pocket US$3.7 Billion from IPO ]
“The ‘2013 MTV EMA’ is a global phenomenon and one of the few live entertainment events that drives Twitter activity across entire continents,” said Chris Shaw, executive VP and managing director of BeViacom, VIMN’s ad sales unit.
Additionally, MTV will offer Twitter Amplify sponsorships to U.S.-based advertisers for the primetime airing of the “2013 MTV EMA” in the United States. The “2013 MTV EMA” will air on MTV in the U.S. at 6:30 p.m. ET/PT on Sunday, Nov. 10.
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