Leading creator and distributor of still imagery, video and multimedia products Getty Images, Inc., announced today, Jan. 14, the launch of The Feed by Getty Images, the use of the Getty Images’ Connect API applied to social media platforms.
This new software integration showcases Getty Images’ content based on trending topics and conversation for up-to-the-minute news, sport and entertainment imagery.
Leveraging Twitter’s API to determine social trending topics, The Feed searches Getty Images using the Connect API , matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website.
On Getty Images’ Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant, trending coverage of current events, sports and entertainment.
On Twitter, Getty Images has launched @FeedMeGetty which uses The Feed to tweet hourly trending images as well as responding to content queries in real time with a corresponding image.
Finally, The Feed is being used on the Getty Images’ website to populate imagery associated with both global and regional trending topics (http://thefeed.gettyimages.com).