Mobile payments company Fortumo is today launching mobile operator billing in Indonesia, said to be the fourth largest country in the world by population.
Now, 205 million phone owners using Telkomsel, XL Axiata, Indosat and Axis networks can charge purchases for digital content to their mobile operator bill.
Fortumo is working with app developers and platform owners such as Rovio (Angry Birds), Microsoft, Electronic Arts, Barnes & Noble, Gameloft, and Box TV.
The launch in Indonesia will allow over 200 million additional mobile users to purchase content from many top app and online developers through mobile operator billing.
According to Fortumo, Indonesia has three times more mobile phone owners than credit card owners and mobile operator billing is already more popular than credit card billing for online payments.
The Indonesian digital goods market is estimated to reach 244 million USD in 2013 while less than 10% of payments are made with credit cards. Indonesia has an estimated 57 million smartphone owners, a number which has doubled since last year, says Fortumo.
According to Fortumo in-app payments data, the monthly average revenue per paying user (ARPPU) is 19.6 USD in Taiwan, 14.5 USD in Thailand and 13.2 USD in Malaysia.
In contrast, ARPPU in Western markets is significantly lower – 6.9 USD in the United States, 11.2 USD for the United Kingdom and 10.6 USD for Germany.
In the entire Asia Pacific region, Fortumo is now available for 2.3 billion phone owners in 10 countries – Australia, China, Hong Kong, India, Indonesia, Malaysia, South Korea, Taiwan, Thailand, and Vietnam.
Globally, Fortumo provides payments in 80 countries through more than 300 mobile operators.
Founded in 2007, Fortumo is a developer-friendly mobile payments provider, enabling app and game developers to monetize users via micro-payments.