“Every woman can play an active role in her heart health, but many may not realize it,” said Minka Kelly. “I’m so excited to be a part of a campaign that brings attention to this important issue, and have the opportunity to inspire other women to get involved.”
Diet Coke Campaign
For the first-time ever, millions of Diet Coke packages will prominently feature the hashtag #ShowYourHeart. The hashtag encourages Diet Coke fans to upload and share heart-inspired photos representing what “showing your heart” means to them.
“Through the power of our fans, Diet Coke can raise awareness and support for The Heart Truth campaign,” said Erik Jenkins, Diet Coke brand manager. “We hope every time someone picks up a Diet Coke can and sees the striking brushstroke heart design, they’ll use the hashtag to join the social conversation supporting this important cause.”
Throughout the month of February, each photo tagged on Twitter and Instagram with #ShowYourHeart will trigger a $1 donation from Diet Coke to the Foundation for the National Institutes of Health (up to $100,000) in support of women’s heart health research programs.