The viral event will take place today, Friday Feb. 8 at 10:00AM ET. Combs will be posting new looks every 30 minutes from 10:00AM – 5:00PM ET. Viewers will be invited to check out images from the latest collection only available at Macy’s.
“In honor of New York fashion week we wanted to do something that has never been done before,” said Combs. “With Instagram technology we are bringing Sean John to the social media runway where our consumer lives.”