Cloud-based Sprout Tools for Mobile Ad Designers
Sprout, a leading global platform for mobile brand advertising, announces plans for an international network of Sprout certified design resources, allowing the market to benefit from global talent and deliver the very latest in product innovation.
Its new Mobile Design Certification Program will offer free training to large and independent designers and further develop its existing Design Partner Program, boasting partners including; PHD, Joule and Somo. It was announced Thursday, Feb. 23.
The cloud based, enterprise-level, mobile creative toolset enables advertisers to build a high-engagement rich media experience once and run it across Android, iOS and the mobile web. Sprout platform clients control their own creative development process from start to finish.
Carnet Williams, VP of Sprout says, “Sprout empowers brands and marketers to do what they do best, focus on creating engaging and high-touch brand experiences for their target consumers, by removing the confusion and frustration around the mobile form factor. We’re committed to our ‘build once, run everywhere’ vision. This approach provides our clients with a fast, scalable Rich Media creative solution without compromising on quality.”
Sprout offers full rich media engagement reporting and is compliant with MRAID, the IAB’s proposed standard for mobile Rich Media Ads. Ad unit capabilities include embedded video, social media integration, mobile advergames, and location based mapping.
Since its acquisition from InMobi, an independent mobile advertising network, in 2011, Sprout has further developed its global customer base.
Sprout is a wholly owned subsidiary of InMobi. Venture-backed by investors including SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures, InMobi has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
Photo / Video courtesy: Sprout