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Can Online Advertising Help Small Businesses?

Score Association has studied the impact of online advertising in the form of banner advertisements, paid social media promotions, and pay-per-click (PPC) ads on small businesses.

Its infographic shares statistics on how many small businesses currently utilize this marketing technique, how much they spend on online advertising, average click-thru rates and the typical return on investment for ads placed on Facebook, Twitter, and LinkedIn.

Online Advertising

You can learn how much social media advertisement spending has increased in the past 3 years and is projected to continue rising, what percentage of online ads never reach their target audience, how many banner ads the typical consumer views in a month and which social media platform has the highest conversion rate.

Score provides small business mentoring, workshops, and education to new and growing small businesses.

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