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Autodesk Brings LEGO Brickley to Life Digitally

Software company Autodesk (NASDAQ:ADSK) exhibited a new approach for 3D interactive building instructions at LEGO World 2012 in Copenhagen. The digital assembly instructions can be experienced on a custom developed iPad app powered by Autodesk Inventor Publisher Mobile Viewer and was created specifically for the event.

Autodesk Inventor Publisher software helps manufacturers explain their products with clear, accurate and compelling 2D and 3D product documentation, says the company. Providing an alternative to traditional instructions, Inventor Publisher generates 3D interactive instructions that run on iPad, iPhone, iPod touch and Android devices.

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Working with The LEGO Group, Autodesk developed the LEGO branded app utilizing Inventor Publisher technology to help provide a totally new building experience for LEGO fans at the LEGO World 2012 event. The announcement was made Thursday, Feb. 16.

At LEGO World, children of all ages will have the opportunity to use the app to view interactive 3D animated building instructions to assemble Brickley, the LEGO dragon. At any time, they can stop the animation, zoom in on a part or rotate the model to see exactly how parts need to be fitted together—presenting a new experience that brings the physical and digital world together in an exciting way.

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The goal of The LEGO Group is to help children enjoy a seamless, tactile play experience from the 3D digital instructions on their mobile device touch screen to the physical LEGO bricks. By teaming up with Autodesk, the LEGO Group is able to explore how the impact of 3D interactive technology can potentially enhance the customer experience.

Autodesk is a leading player in 3D design, engineering and entertainment software market.

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children.

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