Image shows congestion on the morning of an average working day in and around Amsterdam. Red indicates heavy traffic flow, blue indicates roads with lighter traffic.
Tech company TomTom and the city of Amsterdam said Wednesday they will collaborate on the development of traffic and travel concepts to improve traffic flow and parking in the Dutch capital.
Together with the city of Amsterdam, TomTom will investigate new ways to measure traffic flow, understand parking behavior and enable city planners and inhabitants to make smarter traffic decisions.
“This agreement adds to our ambition of making smarter cities of the future a reality,” said Ralf-Peter Schäfer, VP Traffic and Travel at TomTom.
[ World Cities Day: How India Is Destroying Its Cities ]
Using the insights from TomTom’s Traffic data, the city government will now be able to make better decisions about accessibility and mobility throughout the city.
“This cooperation will make the city of Amsterdam smarter,” said Deputy Mayor Pieter Litjens.
As a result of the agreement, traffic measures, such as road closures in the city centre, will be monitored in more detail, leading to rapid intervention if changes occur in the traffic situation.
The cooperation will enable TomTom to gain even more insights into the needs of a city in terms of mobility and to further develop products to help a city’s mobility in the smartest way possible.